Many SEO experts try to analyze the exact impact and what to do about Google's update: "Panda". In a previous post, I have to explain What is Google Panda. On this occasion, I will continue my articles about Google Panda by sharing the tips on dealing with Google Panda.
1. Avoid Duplicate Content
Duplicate Content is a primary target of Google Panda. So, if you don't want your website to be the victim, you should immediately remove the pages of your website or blog that contains duplicate content. If you don't want remove, you can block the page with robots.txt, so that it can't be indexed by Google spiders. One thing that is important to note here is that a web page that is not qualified will affect the quality of your website in the eyes of Google as a whole. So, although there is only one web page that is not qualified, you should delete it or block it.
2. Social Media is Becoming More Important Links
According to Matt Cutts, an engineer at Google's, in 2011 this is one link building strategies, you should focus on links that come from social media, like Facebook and Twitter. Of course, the clue he gave was related to Google Panda update, because Google Panda itself began in early 2011. It is time we leave the old methods such as exchange links with websites that are irrelevant or do not have the quality.
3. Create the Quality Content and Original
Yes, you have to start creating original and useful content for your website visitors. Google likes if there is new content created on a regular basis, particularly if the content is not the result of plagiarism and liked by your visitors.
4. On-Page SEO
One way Google defines whether your website provide a quality user experience or not is through these factors on-page SEO. For example, how long your visitors access your website, whether its a high bounce rate, how many internal links is clicked, how many pages are clicked, etc. Don't forget , that the loading speed of websites is also one important factor.
5. Enhance the web pages with various features
To improve the user experience of your website visitors, don't just fill your web pages with text article. Add your website content with video, pictures were added ALT pic, and if need be added to the pdf file download (whitepaper).